Multiple marketing plans : an analytical template
Lindsay Meredith (Faculty of Business Administration, Simon Fraser University, Burnaby, Canada)
| Year of publication: |
2016
|
|---|---|
| Authors: | Meredith, Lindsay N. |
| Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 31.2016, 4, p. 519-530
|
| Subject: | Social equity | External stakeholders | Multiple marketing plan template | Negative attribution | Social networking systems | Marketing | Stakeholder |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-08-2014-0156 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011496702