Multiple motives, group decisions, uncertainty, ignorance, and confusion: A realistic economics of the consumer requires some psychology
Year of publication: |
1978
|
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Authors: | Morgan, James N. |
Published in: |
The American economic review. - Nashville, Tenn. : American Economic Assoc., ISSN 0002-8282, ZDB-ID 203590-X. - Vol. 68.1978, 2, p. 58-63
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Subject: | Wirtschaftliches Verhalten | Verbraucher |
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