Multiple packaging: a merchandising tool
William L. Dempsey
| Year of publication: |
1959
|
|---|---|
| Authors: | Dempsey, William L. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 23.1959, p. 287-292
|
| Subject: | Verpackung |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003523736