Multiple reference effects on restaurant evaluations : a cross-cultural study
Year of publication: |
2016
|
---|---|
Authors: | Kim, Soyeon ; Chung, Jae-eun ; Suh, Yong Gu |
Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-6119, ZDB-ID 1161434-1. - Vol. 28.2016, 7, p. 1441-1466
|
Subject: | Customer loyalty | Customer satisfaction | Attractiveness of alternatives | Disconfirmation | Reference effect | Self-image congruity | Kundenzufriedenheit | Konsumentenverhalten | Consumer behaviour | Gastronomie | Restaurant industry | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality |
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