Multiple routes to self-versus other-expression in consumer choice
Michal Maimaran and Itamar Simonson
| Year of publication: |
2011
|
|---|---|
| Authors: | Maimaran, Michal ; Simonson, Itamar |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 48.2011, 4, p. 755-766
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Präferenztheorie | Theory of preferences | Kognition | Cognition | Risikoaversion | Risk aversion |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009272372