Multiple stakeholders and multiple city brand meanings
Bill Merrilees, Dale Miller and Carmel Herington
| Year of publication: |
2012
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|---|---|
| Authors: | Merrilees, Bill ; Miller, Dale ; Herington, Carmel |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 46.2012, 7/8, p. 1032-1047
|
| Subject: | Stadtmarketing | City marketing | Markenimage | Brand image | Stakeholder | Vergleich | Comparison |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009572847