Multiplex-Kinos - Entwicklung der Kinolandschaft in Deutschland : Marketingstrategien und Erfolgsfaktoren
Stefan Simonis; Thoralf Reise
| Year of publication: |
2000
|
|---|---|
| Authors: | Simonis, Stefan ; Reise, Thoralf |
| Publisher: |
Aachen : Shaker-Verl. |
| Subject: | CinemaxX Aktiengesellschaft | Kino | Movie theatre | Freizeitwirtschaft | Leisure industries | Marketingmanagement | Marketing management | Erfolgsfaktor | Success factor | Deutschland | Germany | Freizeitmarkt | Multiplex <Kino> | Erlebnismarketing | Marketingkonzept |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | XI, 185 S graph. Darst., Kt 21 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudie ; Case study |
| Language: | German |
| Notes: | Pb. : DM 39.00, sfr 39.00, S 279.00 |
| ISBN: | 3-8265-5995-9 |
| Classification: | Marketing ; Film: Sonstiges |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001476634