Multiproduct competition
Year of publication: |
1990
|
---|---|
Authors: | Gilbert, Richard J. |
Other Persons: | Matutes, Carmen (contributor) |
Published in: |
Annales d'économie et de statistique. - Amiens [u.a.] : ADRES, ISSN 0769-489X, ZDB-ID 635036-7. - 1990, p. 151-163
|
Subject: | Produktgestaltung | Product design | Marketingmanagement | Marketing management | Theorie | Theory |
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