Multisensory design : reaching out to touch the consumer
Year of publication: |
2011
|
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Authors: | Spence, Charles ; Gallace, Alberto |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 28.2011, 3, p. 267-307
|
Subject: | Wahrnehmung | Perception | Produktgestaltung | Product design | Marketingmanagement | Marketing management | Werbepsychologie | Psychology of advertising | Neurowissenschaften | Neuroscience |
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