Multisensory impact of sport events : a comparative effect analysis based on soccer games
Thorsten Tham ; foreword by Prof. Dr. Manfred Kirchgeorg
| Year of publication: |
[2016]
|
|---|---|
| Authors: | Tham, Thorsten |
| Other Persons: | Kirchgeorg, Manfred (foreword, degree supervisor) |
| Institutions: | Springer Fachmedien Wiesbaden (publisher) |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Profisport | Professional sports | Fußball | Football | Markenführung | Brand management | Wahrnehmung | Perception | Verein für Leibesübungen Bochum 1848 | Markenbekanntheit |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] ; Description [swbplus.bsz-bw.de] ; Description [springer.com] |
| Extent: | XXVIII, 302 Seiten Illustrationen, Diagramme 21 cm x 14.8 cm, 0 g |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Dissertation, HHL Leipzig Graduate School of Management, 2014 |
| ISBN: | 3-658-12104-1 ; 978-3-658-12104-4 ; 978-3-658-12105-1 |
| Other identifiers: | 10.1007/978-3-658-12105-1 [DOI] |
| Classification: | Sportvereine |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011381933