Multisensuale Gestaltung der Ladenatmosphäre zur Profilierung von Store Brands : ein theoriegeleitetes, experimentelles Design zum Shopperverhalten
Jenny Müller
| Year of publication: |
2012
|
|---|---|
| Authors: | Müller, Jenny |
| Publisher: |
Wiesbaden : Springer Gabler |
| Extent: | XX, 368 S. Ill., graph. Darst. 21 cm |
|---|---|
| Series: | Innovatives Markenmanagement. - Wiesbaden : Gabler. - Vol. 39 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Language: | German |
| Thesis: | Zugl.: Leipzig, Handelshochsch., Diss., 2011 |
| ISBN: | 978-3-8349-3645-5 ; 3-8349-3645-6 |
| Other identifiers: | TOCNEUA1241 [ZDB] |
| Classification: | Marketing ; Handel |
| Source: |
Persistent link: https://www.econbiz.de/10009694570