Museum marketing and strategy : designing missions, building audiences, generating revenue and resources
Neil G. Kotler; Philip Kotler; Wendy I. Kotler
| Year of publication: |
2008 ; 2nd ed.
|
|---|---|
| Authors: | Kotler, Neil G. ; Kotler, Philip ; Kotler, Wendy I. |
| Publisher: |
San Francisco, Calif. : Jossey-Bass |
| Subject: | Museum | Nonprofit-Marketing | Nonprofit marketing | USA | United States | Marketing |
| Description of contents: | Table of Contents [digitale-objekte.hbz-nrw.de] ; Table of Contents [loc.gov] ; Description [swbplus.bsz-bw.de] |
| Extent: | XXX, 511 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index Includes bibliographical references and index. - Previous ed.: published as Museum strategy and marketing. 1998 0807 |
| ISBN: | 978-0-7879-9691-8 ; 0-7879-9691-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003685331