Museum marketing : competing in the global marketplace
ed. by Ruth Rentschler ...
| Year of publication: |
2007
|
|---|---|
| Other Persons: | Rentschler, Ruth (contributor) |
| Publisher: |
Amsterdam [u.a.] : Butterworth-Heinemann |
| Subject: | Museum | Marketing | Öffentlichkeitsarbeit | Museums | Advertising | Public relations |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXVI, 270 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-0-7506-8065-3 ; 0-7506-8065-2 |
| Classification: | Museumskunde ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004893711