MUSEUMS, MARKETING, TOURISM AND URBAN DEVELOPMENT. THE BRITISH MUSEUM – A SUCCESSFUL MODEL FOR ROMANIAN MUSEUMS
Year of publication: |
2011
|
---|---|
Authors: | CORBOS, Razvan-Andrei ; POPESCU, Ruxandra Irina |
Published in: |
Management and Marketing Journal. - Facultatea de Economie şi Administrarea Afacerilor, ISSN 1841-2416. - Vol. IX.2011, 2, p. 303-314
|
Publisher: |
Facultatea de Economie şi Administrarea Afacerilor |
Subject: | Museums | marketing | tourism development | cultural development | competitive advantage | marketing mix | visitors | best practices |
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