Music and consumer behavior in chain stores : theoretical explanation and empirical evidence
Year of publication: |
2022
|
---|---|
Authors: | Esfidani, Mohammad Rahim ; Samani, Shirin Rafiei ; Khanlari, Amir |
Published in: |
The international review of retail, distribution and consumer research. - London : Routledge, ISSN 1466-4402, ZDB-ID 1481049-9. - Vol. 32.2022, 3, p. 331-348
|
Subject: | alertness theory | genre | mood-behavior model | Music | spent money | spent time | tempo | volume | Konsumentenverhalten | Consumer behaviour | Musik |
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