Music and consumer behavior in chain stores : theoretical explanation and empirical evidence
Mohammad Rahim Esfidani, Shirin Rafiei Samani and Amir Khanlari
| Year of publication: |
2022
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|---|---|
| Authors: | Esfidani, Mohammad Rahim ; Samani, Shirin Rafiei ; Khanlari, Amir |
| Published in: |
The international review of retail, distribution and consumer research. - London : Routledge, ISSN 1466-4402, ZDB-ID 1481049-9. - Vol. 32.2022, 3, p. 331-348
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| Subject: | alertness theory | genre | mood-behavior model | Music | spent money | spent time | tempo | volume | Konsumentenverhalten | Consumer behaviour | Musik |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/09593969.2022.2048411 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013274309