Music festival sponsorship : between commerce and carnival
Chris Anderton
| Year of publication: |
2011
|
|---|---|
| Authors: | Anderton, Chris |
| Published in: |
Arts marketing : an international journal ; AM. - Bingley : Emerald, ISSN 2044-2084, ZDB-ID 2625499-2. - Vol. 1.2011, 2, p. 145-158
|
| Subject: | Musikveranstaltung | Musical performance | Sponsoring | Sponsorship | Event-Marketing | Event marketing | Markenführung | Brand management | Großbritannien | United Kingdom | 1956-1995 |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009405091