Music in advertising and consumer identity : the search for Heideggerian authenticity
Year of publication: |
December 2017
|
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Authors: | Abolhasani, Morteza ; Oakes, Steve ; Oakes, Helen |
Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 17.2017, 4, p. 473-490
|
Subject: | Advertising | authenticity | Heidegger | identity | indexicality | music | repetition | taste | Werbung | Konsumentenverhalten | Consumer behaviour | Musik | Music | Musikwirtschaft | Music industry | Persönlichkeitspsychologie | Personality psychology | Glaubwürdigkeit | Credibility |
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