Music in advertising : effects on brand and endorser perception
Year of publication: |
2010
|
---|---|
Authors: | Zander, Mark F. ; Apaolaza-Ibáñez, Vanessa ; Hartmann, Patrick |
Published in: |
Cutting edge international research. - Wiesbaden : Gabler, ISBN 978-3-8349-2111-6. - 2010, p. 127-140
|
Subject: | Werbemusik | Advertising music | Hörfunkwerbung | Radio advertising | Werbewirkung | Advertising effects |
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