Mutual fund advertising : should investors take notice?
Year of publication: |
2007
|
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Authors: | Jones, Michael A. ; Lesseig, Vance P. ; Smythe, Thomas I. ; Taylor, Valerie A. |
Published in: |
Journal of financial services marketing : JFSM. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 1363-0539, ZDB-ID 1443521-4. - Vol. 12.2007/08, 3, p. 242-254
|
Subject: | Investmentfonds | Investment Fund | Werbung | Advertising | Preismanagement | Pricing strategy | Produktqualität | Product quality | USA | United States |
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