Mutual value creation in component co-branding relationships
Fabio Cassia; Francesca Magno; Marta Ugolini
| Year of publication: |
2015
|
|---|---|
| Authors: | Cassia, Fabio ; Magno, Francesca ; Ugolini, Marta |
| Published in: |
Management decision : MD. - Bingley : Emerald Publishing Limited, ISSN 0025-1747, ZDB-ID 411946-0. - Vol. 53.2015, 8, p. 1883-1898
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| Subject: | Service logic | Relationship marketing | Co-branding | Business-to-business branding | Component branding | Ingredient branding | Markenführung | Brand management | Beziehungsmarketing | Lieferantenmanagement | Supplier relationship management | Betriebliche Wertschöpfung | Value creation | B-to-B-Marketing | Business-to-business marketing | Markenartikel | Brand | Marketingkooperation | Marketing cooperation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011406980