My customers are in my blind spot : are they changing and I cannot see it?
Karolina Wägar, Inger Roos, Annika Ravald, and Bo Edvardsson
| Year of publication: |
2012
|
|---|---|
| Authors: | Wägar, Karolina ; Roos, Inger ; Ravald, Annika ; Edvardsson, Bo |
| Published in: |
Journal of service research : JSR. - Thousand Oaks, CA : SAGE Publications, ISSN 1094-6705, ZDB-ID 1490069-5. - Vol. 15.2012, 2, p. 150-165
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Dienstleistungssektor | Service industry |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009548675