My words for your pizza : an analysis of persuasive narratives in online crowdfunding
Year of publication: |
September 2018
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Authors: | Majumdar, Adrija ; Bose, Indranil |
Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 55.2018, 6, p. 781-794
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Subject: | Charity | Donation-based crowdfunding | Content factors | Appeals | Persuasiveness | Philanthropy | Crowdfunding | Wohltätigkeit | Fundraising | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Social Web | Social web | Werbewirkung | Advertising effects | Virales Marketing | Viral marketing |
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