Myanmar's tourism : sustainability of ICT to support hotel sector for online booking and digital marketing
Year of publication: |
2023
|
---|---|
Authors: | Myat, Aye Aye ; Sharkasi, Nora ; Rajasekera, Jay |
Published in: |
Benchmarking : an international journal. - Bingley : Emerald, ISSN 1758-4094, ZDB-ID 2007988-6. - Vol. 30.2023, 7, p. 2486-2508
|
Subject: | Information communication technology (ICT) | Marketing intelligence | Myanmar | Network Readiness Index (NRI) | Online booking | Tourism and travel | Informationstechnik | Information technology | Tourismus | Tourism | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing | Hotellerie | Hotel industry | Tourismuswirtschaft | Tourism industry | Social Web | Social web | Internet | Tourismusmarketing | Tourism marketing |
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