Myopic and far-sighted pricing strategies in a duopoly market with e-WOM effect
Jianghua Wu, Qiuai Huang
| Year of publication: |
2018
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|---|---|
| Authors: | Wu, Jianghua ; Huang, Qiuai |
| Published in: |
International journal of electronic commerce : IJEC. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1086-4415, ZDB-ID 1402660-0. - Vol. 22.2018, 4, p. 609-630
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| Subject: | Online pricing | duopoly game | e-WOM effect | myopic marketing strategy | pricing strategy | Preismanagement | Pricing strategy | Duopol | Duopoly | Spieltheorie | Game theory | Marketingmanagement | Marketing management | Preiswettbewerb | Price competition | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10864415.2018.1485087 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011932701