Myriam's "adverteasing" : on the performative power of marketing promises
Year of publication: |
2015
|
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Authors: | Cochoy, Franck |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 31.2015, 1/2, p. 123-140
|
Subject: | teasing | advertising | marketing | performativity | performation | promises | Macht | Power | Marketing | Werbung | Advertising |
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