Myriam's "adverteasing" : on the performative power of marketing promises
Year of publication: |
2017
|
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Authors: | Cochoy, Franck |
Published in: |
Marketing performativity : theories, practices and devices. - London : Routledge, Taylor & Francis Group, ISBN 978-1-138-23726-1. - 2017, p. 123-140
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Subject: | Marktmacht | Market power | Unternehmenserfolg | Firm performance | Elektrizitätswirtschaft | Electric power industry | USA | United States |
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