Mystery Shopping: In-depth measurement of customer satisfaction
Year of publication: |
2003-03-10
|
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Authors: | Hesselink, M. ; Wiele, A. van der |
Institutions: | Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam. |
Subject: | customer satisfaction | mystery guest | service quality |
Extent: | application/pdf |
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Series: | Research Paper. - ISSN 1566-5283. |
Type of publication: | Book / Working Paper |
Notes: | The text is part of a series RePEc:dgr:eureri Number ERS-2003-020-ORG |
Source: |
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Mystery Shopping: In-depth measurement of customer satisfaction
van der Wiele, Ton, (2003)
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Mystery shopping: A tool to develop insight into customer service provision
Hesselink, M., (2004)
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Mystery shopping: A tool to develop insight into customer service provision
van Iwaarden, Jos, (2004)
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The Importance Of Customer Satisfaction In Organisational Transformation
Wiele, A. van der, (2002)
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Empirical Evidence for the Relation between Customer Satisfaction and Business Performance
Wiele, A. van der, (2001)
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Mystery shopping: A tool to develop insight into customer service provision
Hesselink, M., (2004)
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