Mystification and obfuscation in portion sizes in UK food products
Year of publication: |
June 2017
|
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Authors: | Szmigin, Isabelle ; Gee, Veronica |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 75.2017, p. 176-184
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Subject: | Portion size | Calorie obfuscation | Marketing mystification | Individual responsibility | Passive overconsumption |
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