Mythic agency and retail conquest
Year of publication: |
2012
|
---|---|
Authors: | Dobscha, Susan ; Foxman, Ellen R. |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 88.2012, 2, p. 291-307
|
Subject: | Verkaufsförderung | Sales promotion | Event-Marketing | Event marketing | Prinzipal-Agent-Theorie | Agency theory | Werbepsychologie | Psychology of advertising | Einzelhandel | Retail trade |
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