Nöjd och trogen kund? : konsumenters lojalitet mot dagligvarubutiker
Ulrika Holmberg
| Year of publication: |
2004
|
|---|---|
| Authors: | Holmberg, Ulrika |
| Publisher: |
Göteborg : Bokförl. BAS |
| Subject: | Schweden | Lebensmitteleinzelhandel | Kundentreue |
| Extent: | 235, [18] S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Language: | Swedish |
| Thesis: | Zugl.: Göteborg, Handelshögskolan vid Göteborgs Univ., Diss., 2004 |
| Notes: | Zsfassung in engl. Sprache u.d.T.: Faithful and satisfied? |
| ISBN: | 91-7246-209-4 |
| Classification: | Handel ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004801404