N-REL: a comprehensive framework of social media marketing strategic actions for marketing organizations
Alternative title: | N-REL: un marco conceptual de acciones estratégicas de marketing de medios sociales para organizaciones de marketing |
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Year of publication: |
September-December 2016
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Authors: | Sejati Ananda, Artha ; Hernández-García, Ángel ; Lamberti, Lucio |
Published in: |
Journal of innovation & knowledge : JIK. - Amsterdam : Elsevier, ISSN 2444-569X, ZDB-ID 2885454-8. - Vol. 1.2016, 3, p. 170-180
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Subject: | Social media | Social media marketing | Marketing strategy | Marketing organization | Marketing organization theory | N-REL | Social media marketing actions | Online-Marketing | Internet marketing | Social Web | Social web | Marketingmanagement | Marketing management |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Zusammenfassung in spanischer Sprache |
Other identifiers: | 10.1016/j.jik.2016.01.003 [DOI] hdl:10419/190705 [Handle] |
Classification: | M10 - Business Administration. General ; M15 - IT Management ; M19 - Business Administration. Other |
Source: | ECONIS - Online Catalogue of the ZBW |
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