Extent: | XX, 200 S graph. Darst. 21 cm |
---|---|
Series: | |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Hochschulschrift ; Bibliografie enthalten ; Bibliography included ; Thesis |
Language: | German |
Thesis: | Zugl.: Mainz, Univ., Diplomarbeit, 1997 |
Notes: | Literaturverz. S. 177 - 200 |
ISBN: | 3-8244-6750-X |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000676143