Nachhaltig erfolgreiches E-Marketing : Online-Marketing als Managementaufgabe: Grundlagen und Realisierung
Volker Warschburger; Christian Jost
| Year of publication: |
2001 ; 1. Aufl.
|
|---|---|
| Authors: | Warschburger, Volker ; Jost, Christian |
| Publisher: |
Braunschweig : Vieweg |
| Subject: | Telemarketing | Electronic Commerce | Online-Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | X, 272 S Ill., graph. Darst |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. 259 - 269 kart. : DM 69.00 |
| ISBN: | 3-528-05771-8 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001626241