Nachhaltige Integration von Marketing und Innovieren : Eine Theorie entwickelnde Longitudinalstudie zum Management des Wandels
by Christian Schaller
| Year of publication: |
2007 ; 1. Aufl.
|
|---|---|
| Authors: | Schaller, Christian |
| Publisher: |
Wiesbaden : Deutscher Universitäts-Verlag |
| Subject: | Marketing | Innovationsmanagement | Innovation management | Erfolgsfaktor | Success factor | Grounded Theory | Grounded theory | Empirische Methode | Empirical method | Deutschland | Germany | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Organisatorischer Wandel | Organizational change | Theorie | Theory | Schnittstellenmanagement | Interface management |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | Online-Ressource v.: digital |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis ; Fallstudie ; Case study |
| Language: | German |
| Thesis: | Zugl.: München, Techn. Univ., Diss., 2006 |
| Notes: | Literaturverz. S. 439 - 470 |
| ISBN: | 978-3-8350-9356-0 ; 978-3-8350-0518-1 |
| Other identifiers: | 10.1007/978-3-8350-9356-0 [DOI] |
| Classification: | Marketing ; Forschung und Entwicklung |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013515436