Nachhaltiges Markenmanagement durch Cause related Marketing
Shamsey Oloko
| Year of publication: |
2011
|
|---|---|
| Authors: | Oloko, Shamsey |
| Publisher: |
Marburg : Tectum |
| Subject: | Corporate Social Responsibility | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] ; Description [digitool.hbz-nrw.de] |
| Extent: | 390 S. : graph. Darst. 210 mm x 148 mm |
|---|---|
| Series: | Wissenschaftliche Beiträge aus dem Tectum-Verlag / Reihe Wirtschaftswissenschaften. - Marburg : Tectum-Verl.. - Vol. 54 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Language: | German |
| Thesis: | Zugl.: Potsdam, Univ., Diss., 2010 |
| ISBN: | 978-3-8288-2558-1 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10008827557