Nachhaltigkeit im Customer Relationship Management
Max Ruhwinkel
| Year of publication: |
2013
|
|---|---|
| Authors: | Ruhwinkel, Max |
| Publisher: |
Hamburg : Kovač |
| Subject: | Beziehungsmarketing | Relationship marketing | Nachhaltigkeit | Sustainability | Kundenmanagement |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] ; Description [verlagdrkovac.de] |
| Extent: | 195, LXXXIX S. graph. Darst. 21 cm, 362 g |
|---|---|
| Series: | Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis. - Hamburg : Kovač, ISSN 1437-787X, ZDB-ID 1498925-6. - Vol. Bd. 377 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Eichstätt, Ingolstadt, Univ., Diss., 2013 |
| ISBN: | 978-3-8300-7379-6 ; 3-8300-7379-8 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013427339