Nachhaltigkeitsmarketing : Grundlagen – Gestaltungsoptionen – Umsetzung
von Guido Grunwald, Jürgen Schwill
| Year of publication: |
2022 ; 1st ed. 2022.
|
|---|---|
| Authors: | Grunwald, Guido ; Schwill, Jürgen |
| Publisher: |
2022.: Stuttgart : Schäffer-Poeschel 2022.: Stuttgart : Imprint: Schäffer-Poeschel |
| Subject: | Marketing | Marketingmanagement | Marketing management | Nachhaltigkeit | Sustainability |
| Extent: | 1 Online-Ressource(240 S.) |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 978-3-7910-4927-4 |
| Other identifiers: | 10.34156/9783791049274 [DOI] 10.34156/9783791049274?locatt=label:SPRINGERLINK [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013533895