"Name and Shame" : die Bedeutung der Aufklärung zur Bekämpfung von Ambush-Marketing
Ella Jurowskaja
| Year of publication: |
2016 ; [1. Aufl.]
|
|---|---|
| Authors: | Jurowskaja, Ella |
| Other Persons: | Fantapié Altobelli, Claudia (degree supervisor) |
| Institutions: | Helmut-Schmidt-Universität (degree granting) ; Verlag Dr. Kovač (publisher) |
| Publisher: |
Hamburg : Verlag Dr. Kovač |
| Subject: | Guerilla-Marketing | Guerilla marketing | Marketingmanagement | Marketing management | Ambush Marketing |
| Description of contents: | Table of Contents [gbv.de] ; Description [verlagdrkovac.de] |
| Extent: | XIX, 226 Seiten Illustrationen 21 cm |
|---|---|
| Series: | Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management. - Hamburg : Kovač, ISSN 1438-8286, ZDB-ID 2054640-3. - Vol. Band 98 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Dissertation, Helmut-Schmidt-Universität / Universität der Bundeswehr Hamburg, 2015 |
| Notes: | Literaturverzeichnis Seite 209-226 |
| ISBN: | 978-3-8300-8372-6 ; 3-8300-8372-6 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011418298