Name Letter Branding: Valence Transfers When Product Specific Needs Are Active
| Year of publication: |
2005
|
|---|---|
| Authors: | Brendi, C.Miguel ; Chattopadhyay, Amitava ; Pelham, Brett W. ; Carvallo, Mauricio |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 32.2005, 3, p. 405-415
|