Namen machen Marken : Handbuch zur Entwicklung von Firmen- und Produktnamen
Susanne Latour
| Year of publication: |
1996
|
|---|---|
| Authors: | Latour, Susanne |
| Publisher: |
Frankfurt a. M. [u.a.] : Campus-Verl. |
| Subject: | Markenartikel | Brand | Produktgestaltung | Product design | Markenrecht | Trademark law | Deutschland | Germany | Markenname | Namenbildung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 194 S Ill., graph. Darst 23 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. [189] - 190 |
| ISBN: | 3-593-35487-X |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000584016