Names versus faces : examining spokesperson-based congruency effects in advertising
Jasmina Ilicic, Stacey Baxter and Alicia Kulczynski
| Year of publication: |
2015
|
|---|---|
| Authors: | Ilicic, Jasmina ; Baxter, Stacey ; Kulczynski, Alicia |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 49.2015, 1/2, p. 62-81
|
| Subject: | Consumer | Advertising | Attitude | Phonetic symbolism | Congruence | Verbal match-up | Spokesperson name | Product attributes | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Werbung | Markenimage | Brand image |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010519631