Narrated Soviet tourist landscapes during late socialism

Purpose The study aims to provide an insight into the inherent diversities and ambiguities of Soviet touristic landscapes during the period of late socialism by a means of Estonian biographical sources. Based on written narratives, the study focuses on the embodied ways in which Estonian travellers engaged with and experienced foreign landscapes and people during trips within the Soviet Union. Design/methodology/approach The study treats tourists’ travel landscapes as meaningful, lived experiences that highlight features and everyday life strategies that were characteristic of the Soviet period. Approaching via the lens of Estonian culture and nationality, the study analyses the meaningful experiences through which the narrators drew boundaries between the self and the other. Findings The Soviet tourism landscape of the 1960s–1980s was marked by sharp cultural contrasts. The landscapes that unfold in the narratives were full of contradictions, arousing feelings of both admiration and alienation. Whilst the ideological purpose of Soviet tourism was to build a “socialist nation”, the themed narratives, on the other hand, demonstrate the wide spectrum of everyday life practices, which show both the distancing of oneself from the Soviet system as well as conformation with it. Although tourism helped travellers accept the Union, this was achieved not by consenting to socialist ideology, but by becoming familiar with its heterogeneity. Originality/value Research on Soviet tourism has largely relied on archival sources and the press, which shed light mainly on the organisation and ideological basis of tourism. Drawing on oral sources, this study contributes to a more comprehensive understanding of the complex nature of Soviet tourist landscapes.