Extent: | 1 Online-Ressource |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Mode of access: Internet via World Wide Web Frontmatter -- -- Contents -- -- Preface -- -- 1. A Tale of Two Tribes -- -- 2. Tell Me a Story -- -- 3. The Elements of Storytelling -- -- 4. The Power of Numbers -- -- 5. Number-Crunching Tools -- -- 6. Building a Narrative -- -- 7. Test-Driving a Narrative -- -- 8. From Narratives to Numbers -- -- 9. Numbers to Value -- -- 10. Improving and Modifying Your Narrative— The Feedback Loop -- -- 11. Narrative Alterations—The Real World Intrudes -- -- 12. News and Narratives -- -- 13. Go Big—The Macro Story -- -- 14. The Corporate Life Cycle -- -- 15. The Managerial Challenge -- -- 16. The Endgame -- -- Notes -- -- Index In English |
ISBN: | 978-0-231-54274-6 |
Other identifiers: | 10.7312/damo18048 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014482470