Narrowband influencers and global icons : universality and media compatibility in the communication patterns of political leaders worldwide
Year of publication: |
2020
|
---|---|
Authors: | Peres, Renana ; Talwar, Sunali ; Alter, Liav ; Elhanan, Michal ; Friedmann, Yuval |
Published in: |
Journal of international marketing. - London : Sage Publishing, ISSN 1547-7215, ZDB-ID 2070132-9. - Vol. 28.2020, 1, p. 48-65
|
Subject: | political marketing | social media | press | politicians | presentational media | representational media | universality | media compatibility | globalization | content analysis | topic analysis | LDA | sentiment analysis | communication of political leaders | Social Web | Social web | Kommunikationsmedien | Communication media | Öffentlichkeitsarbeit | Public relations | Mediensektor | Media industries | Politiker | Politicians | Welt | World | Globalisierung | Globalization | Kommunikation | Communication | Wahlverhalten | Voting behaviour |
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