Narver and Slater, Kohli and Jaworski and the market orientation construct : integration and internationalization
John W. Cadogan and Adamantios Diamantopoulos
| Year of publication: |
2008
|
|---|---|
| Authors: | Cadogan, John W. ; Diamantopoulos, Adamantios |
| Published in: |
The impact of theory on representations of the consumer and the marketing organisation. - Los Angeles, Calif. [u.a.] : SAGE. - 2008, p. 346-368
|
| Subject: | Marketingtheorie | Marketing theory | Marketingmanagement | Marketing management | Internationales Marketing | International marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Notes: | Aus : Journal of strategic marketing ; 3 (1995), pp. 41 - 60 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003611364