NASHIK as a Tourist Destination : Issues and Challenges

Nashik is a famous holy and religious city in the Indian. Nashik is a beautiful city and a cool place. It is also famous for its lovely climate. There is no city in Maharashtra with a climate better than Nashik city. Nashik has a lesser amount of air and traffic pollution. Beautiful nature and pleasant climate are the USPs of Nashik. Apart from it, Nashik is also well-known as “Wine Capital of India” resulting in visits by rich class in large number. Being as a highly industrialized town; Nashik City gets lot of visits from business travelers. Nashik is one of the four places where the Kumbh Mela is held every twelve years. But, lack of basic amenities and lethargic approach resulted in Nashik being not highly rate by tourists. Nashik has constantly underperformed in the field of tourism compared with other cities in Maharashtra. Now the question is “How to promote Nashik as a Tourism Destination?”In this case researcher has tried to explore the renowned tourist place and Agro Tourism in Nashik. Researcher tried to discussed issues and challenges of Nashik tourism. Researcher has identified some major problems of the Nashik towards tourist destination. Researcher wants to promote wellness tourism in Nashik. Researcher also suggested ways to make Nashik as friendly tourist destination