NATID: The Development and Application of a National Identity Measure for Use in International Marketing
| Year of publication: |
1996
|
|---|---|
| Authors: | Keillor, Bruce D. ; Hult, G.Tomas M. ; Erffmeyer, Robert C. ; Babakus, Emin |
| Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 9155089. - Vol. 4.1996, 2, p. 57-74
|