Nation branding for foreign direct investment : an Integrative review and directions for research and strategy
Year of publication: |
2016
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Authors: | Papadopoulos, Nicolas G. ; Hamzaoui-Essoussi, Leila ; El Banna, Alia |
Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 25.2016, 7, p. 615-628
|
Subject: | Country image | Foreign direct investment | FDI location choice | Nation branding | Investment promotion agencies | Auslandsinvestition | Foreign investment | Herkunftsbezeichnung | Designation of origin | Multinationales Unternehmen | Transnational corporation | Investitionspolitik | Investment policy | Markenführung | Brand management | Markenimage | Brand image |
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