Nation equity : integrating the multiple dimensions of country of origin effects
Year of publication: |
2013
|
---|---|
Authors: | Maheswaran, Durairaj ; Chen, Cathy Yi ; He, Junhong |
Published in: |
Review of marketing research. - Bingley [u.a.] : Emerald, ISSN 1548-6435, ZDB-ID 2169037-6. - Vol. 10.2013, p. 153-189
|
Subject: | Herkunftsbezeichnung | Designation of origin | Konsumentenverhalten | Consumer behaviour |
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