National and store brand advertising strategies
Year of publication: |
August 2015
|
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Authors: | Chen, Jenyi ; Dimitrov, Stanko |
Published in: |
Journal of the Operational Research Society : OR. - Basingstoke, Hampshire : Palgrave, ISSN 0030-3623, ZDB-ID 716033-1. - Vol. 66.2015, 8, p. 1237-1249
|
Subject: | Markenführung | Brand management | Handelsmarke | Store brand | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour |
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